Can You Put the Nike Swoosh on Another Brand of Shirt?
It may be tempting to avoid the cost of a brand-name Nike shirt by putting the logo on a generic item of clothing, but you cannot do this because it violates intellectual property law.
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Identification
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You cannot transfer the Nike Swoosh to another brand of shirt because you do not have the proper licensing to do so. Transferring a logo to another shirt is called counterfeiting, according to AllBusiness.
The Law
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Unauthorized use of trademarks such as the Nike Swoosh creates confusion in the marketplace, because customers have a hard time deciding which Nike shirts are authentic. The Copyright Act specifically forbids this dilution of trademarks, according to Harvard Law School.
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Warning
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Companies that sell rebranded t-shirts face hefty fines. In 2000, Nike and Adidas sued Wal-Mart for selling counterfeit products and won a $6.4 million judgment against the retailer.
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