What Is VUDU?


The media technology company VUDU Inc. owns VUDU, an online movie rental service. VUDU claims to be the only company offering movies in HDX format--the highest-quality format available for Internet delivery--complete with true, high definition, 1080p resolution and Dolby Digital surround-sound.


  • The VUDU service originally was available on a proprietary media streaming gadget, the VUDU Box, which could be connected to broadband Internet. More recent developments include applications for televisions and Blu-ray players that allow music on demand and social networking, as well as streaming video.


  • In October 2010, VUDU launched an aggressive marketing campaign, offering rental of 4,000 major movies for $2 each. This price applied to users of the VUDU Box as well as televisions and Blu-ray players with streaming support.


  • VUDU services are available without subscription. Consumers choose standard or high-definition movies to rent on demand and pay only for what they watch.

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