Positioning Physical Products Vs. Positioning Professional Services

While companies can produce goods and services fairly easily, getting consumers to purchase these products can be challenging. Companies often use product positioning to saturate the market with information on their products. Physical product positioning will most certainly be different than professional services positioning.

Facts

Product positioning helps companies differentiate their goods or services from competitors. Consumers often look at information presented by companies to review products and determine which item best suits their needs.

Features

Physical product positioning includes marketing or advertising campaigns and using store placement to attract attention to the product. Professional services --- such as accounting, medical or legal services --- typically rely more on word of mouth, in addition to advertising for their services.

Considerations

Marketing professional services is not always possible. For example, accounting firms may not market their services to one business because they already provide services to its competitor. Other professional industries may also face restrictions for marketing based on the professional organization's governing doctrine.

References

• Quick MBA: Positioning
• tutor2u: Product Positioning