About Tourism Marketing Networks
Tourism businesses have turned to using network-marketing methods to promote themselves to customers. Marketing networks reach a broader audience than a single business can. Contributors pool resources to produce marketing tools, such as brochures and websites.
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Types
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At the top end of tourism marketing networks are national networks, which market an entire country, such as the Canada Tourist Board. However, smaller networks form at local or regional levels, or consist of a group of similar enterprises, such as hotels.
Features
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A marketing network consolidates information about a destination area in one brochure or website, with links to accommodations, attractions and events. Additional information on a network website might include weather and travel details. Marketing network sites usually contain links to contributors' own websites and online booking facilities.
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Benefits
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The benefits to the marketing network members include shared costs, increased audience size and pooling of knowledge and expertise. Network marketing benefits the consumer by enabling him to gain a well-rounded picture of a town or region, or to select from a range of accommodations without having to access multiple sources.
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References
Resources
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