CRM Certification

CRM certification helps professionals develop and improve a company's CRM system.

Customer relationship management (CRM) is a strategy used by companies to manage their entire customer lifecycle. CRM software applications are managed by professionals who administer and customize this technology according to their organization's needs. Certification is available to CRM professionals who wish to further their career and develop expertise within the field.

Function

CRM certification teaches professionals in various industries how to implement the principles of CRM using the tools provided by their company's CRM system. Students learn best practices and technical functions through hands-on demonstrations, case studies and classroom discussions.

Curriculum

The curriculum for CRM certification programs varies based on the vendor, role and system capabilities. However, program topics usually include an overview of the system, data management and quality, reporting and user permissions.

Benefits

In addition to developing expertise as an administrator, developer or consultant, trainees receive a certificate that enhances their credentials and demonstrates their CRM knowledge. Certified professionals also gain valuable skills in coding, customization and integration with in-house or external applications.

References

• DePaul University: Customer Relationship Management (CRM) Certificate Program
• Salesforce: Training and Certification
• "CRM Magazine": What is CRM?