Sales Skills Gap Analysis

A sales skills gap analysis can be used to identify areas where employees can improve their sales skills. This is valuable to employees who work in sales, but also to employees who work in other areas of the business but who may have opportunities to sell services or products to clients.

Features

The features of a sales skills analysis are benchmarks for sales skills, an evaluation of employee sales skills and an analysis of the gaps between the benchmarks and employee sales skills.

Function

The function of a sales skills gap analysis is to evaluate areas where employees can make improvements to their sales skills. The analysis will allow an HR manager to develop training specifically for the needs of employees.

Benefits

Performing a sales skills gap analysis gives a company the benefit of knowing how to improve sales. In the long run it should have the benefit of increasing overall company sales.

References

• Iowa State University: Gap Analysis