Tourism Marketing & Management

Tourism marketing professionals help attract visitors to their location.

Vacation destinations like Las Vegas rely heavily on the tourism industry, according to Robert Lang of the Brookings Mountain West Initiative at the University of Nevada Las Vegas. This makes fields that attract visitors, such as tourism marketing and management, important to many local economies.

Description

A tourism marketing and management professional does not just focus on sales and advertising. People who work in tourism marketing and management work with all kinds of promotions for their specific locales, including pricing, customer demographics, location and amenities.

Education

Some managers in this field graduate with a bachelor's degree in hospitality and tourism management. Classes and requirements vary depending on the school that you attend. The hospitality and tourism degree at the University of Massachusetts Amherst, for example, includes courses in policy and planning, food production, convention planning and accounting.

Careers

There are many jobs that are categorized in the tourism marketing and management field. Graduates work in restaurants, at resorts, schools, hotels, casinos, airlines and travel agencies. Some even hold government jobs related to food, tourism and other areas of expertise.

References

• "Las Vegas Sun"; Six Questions for Robert Lang; J. Patrick Coolican; September 2009
• Michigan State University Extension: Tourism Marketing
• University of Massachusetts Amherst: Hospitality and Tourism Management