The History of Anheuser Busch Beer
Anheuser-Busch Companies, Inc. was founded in 1880 by Eberhard Anheuser, a German immigrant, when Eberhard acquired the Bavarian Brewery. Anheuser-Busch is an international corporate conglomerate with headquarters based in St. Louis, Missouri. Does this Spark an idea?
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Company History
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Prior to the advent of modern refrigeration, Anheuser-Busch established "ice houses" to keep beer cold while being distributed by railway cars. In 1872, the company adopted the symbolic A & Eagle trademark which is still used to market Budweiser. The company grew rapidly in the 1950s and 1960s. In 2008, Anheuser-Busch merged with InBev to become one of the top five international consumer goods companies.
Prohibition
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During the prohibition period, the company ceased selling alcoholic beverages entirely but switched to marketing and distributing non-alcoholic products ranging from soft drinks to ice cream to truck parts in order to survive. The company also marketed a non-alcoholic version of Budweiser for consumers who had acquired a taste for beer.
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Philanthropy
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In addition to funding non-profit organizations with monetary contributions, Anheuser-Busch has provided non-monetary support to numerous charitable causes including donating drinking water to Hurricane Donna victims in the Florida Keys and more than 59 million cans of drinking water to victims of a variety of natural disasters.
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- Photo Credit Bottle with beer beer on a white reflecting surface image by Alexander Oshvintsev from Fotolia.com
