Sales Training for Telesales
Telesales training is available online, by phone, on-site and offline through several companies, such as Accelerated Sales Training, SalesDNA and Natural Training. These companies and others like them focus on presentation and sales skills, as well as various ways to make cold calls.
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History
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Telesalestraining.net states that Dial America, the first telesales firm, began in the 1950s and had two calling stations. An inbound station let customers contact the company, while an outbound station let employees contact potential customers.
Considerations
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The training process for telesales includes telemarketing skills training, cold calling, characteristics of top sales agents and how to eliminate rejection. Training classes will also include courses like "Understanding Potential Clients" to teach employees how to give clients solutions based on their needs and seminars for inbound and outbound telephone marketing.
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Potential
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Though outbound telemarketing is not always viewed in a positive light by phone representatives or potential customers, according to Virtualsales.com, "it is still one of the best ways to generate new interest from leads and secure sales." Training can help alleviate shyness or nervousness when it comes to making outbound or cold sales calls.
Benefits
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Telesales can be used for setting appointments, lead generation, new business development, recruiting and for taking general surveys from a select group of callers and call respondents. The main benefit of telesales training, however, is to teach phone representatives how to generate direct sales, whether by cold calling or because of a follow-up call to a specific request.
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References
Resources
- Photo Credit call-center image by Yvonne Bogdanski from Fotolia.com
