What Is a Real Estate Marketing Plan?
A typical person looking for a home listens to listing presentations from a number of real estate agents, according to Tom Kunz, former CEO of Century 21 Real Estate. The real estate business is a competitive one for real estate agents, so a marketing plan helps agents succeed in the field.
Other People Are Reading
-
Identification
-
A real estate marketing plan puts a real estate agent's goals and strategies into writing. Doing so increases the chances of meeting goals, said Ruth Ann Macklin, a real estate virtual assistant who specializes in marketing on the Active Rain website, a network for real estate professionals.
Function
-
A successful real estate marketing plan incorporates a variety of strategies. Print marketing can entail having updated business cards, mailing hand-written thank you notes to clients and prospective clients and creating a neighborhood newsletter.
-
Features
-
Real estate agents can have a website or a blog in which they put listings and offer virtual home tours. Agents can include useful information for homeowners on the website, as well as information about businesses in the area, a link to social networking sites and an area in which people can sign a guest book if they want to receive a weekly email newsletter from the real estate agent.
-
References
- Photo Credit Real Estate image by Stephen VanHorn from Fotolia.com
