What Do Appointment Setters Do?

Appointment setters help businesses gain revenue.

Considered an entry-level administrative position, appointment setters play a critical role in business. Work is done primarily through business-to-business, or B2B, telephone calls, although email or in-person contact can also be involved.

Duties

Workers must contact potential clients or customers to discuss a company and its services or products. The goal is to get these contacts seriously interested in meeting with a salesperson.

Significance

These telemarketers offer a first impression of a business. Dedication and professionalism can increase company revenue. The more appointments set, the greater opportunity the sales staff has to make presentations, promote the business and make sales.

Skills

Proficiency in office computer programs and record keeping is essential, as well as pleasant, professional phone etiquette. Accurate records must be made of who is called, what appointments are set and which contacts require follow-up calls.

Education

Educational background in business and marketing is beneficial. Workers must be well-versed in a company's products and services to represent it well on a daily basis.

Pay

Opportunities exist to work from home and have flexible hours. Hourly pay is modest, but bonuses are often given for appointments leading to successful sales. Average U.S. annual salary as of 2010 is $29,333, reports CareerBuilder.com.

References

• WebLink International: Appointment Setter
• CareerBuilder: Appointment Setter Salary

Resources

• Sales Leads Inc.: Home