What Is the Definition of Retail Design?

Retail design is an essential part of a company's image.

Retail design is the interior design of commercial premises where goods are sold to the public. Retail design aims to make these commercial spaces more appealing and inviting to customers.

Function

Retail design works on the premise that, if customers find a commercial space appealing, they will want to spend time there and, therefore, buy products. It may also include product placement and packaging. In a supermarket, for example, more expensive products with colorful packaging may be placed where they will be highly visible to customers.

Features

According to the Business Link website, retail design can take in store frontage, lighting, furniture, point of sale displays, merchandising and signage.

Considerations

Good retail design influences customer perception of a business and its concept. A store that sells high-end clothing, for example, will be designed to convey the same message, while a store that sells teenage clothing will be youthful and hip, Business Link notes.

References

• Business Link: Retail design for your business