What Does a Web Traffic Plan Include?

Web traffic can come from many sources.

The success of a website is often dependent upon the number of visitors the site receives. Creating a web traffic plan outlines the preferable ways to drive traffic to the website based upon the type of website.

Search Engine Optimization

Search engine optimization uses keywords to drive traffic to the website from search engines. Keyword phrases used on the website can help increase the chances that the site will appear in a search engine as people seek specific information or products.

Listing the Website

The web traffic plan should include search engines and directories where the website can be listed. This increases the links to the website and also drives targeted traffic from the sites where it is listed.

Realistic Projections

The web plan should include estimated projections that are realistic. The plan should include a breakdown of estimates for overall traffic and actual customers. As the website grows, the projected traffic numbers can be adjusted.

References

• SEO Logic: Search Engine Optimization 101
• SEO Logic: http://www.seologic.com/web-traffic/increase/visitors/
• BPlans: Set Your Website Traffic Goals