Featured:
Allergies
Grilling Guide
eHow Now Blog

What Is a "Consumer Sales Promotion"?

A consumer sales promotion influences consumer purchasing decisions and rewards customers for doing business with a company instead of its competitors. Companies have a variety of techniques from which to choose when engaging in consumer promotion.

  1. Significance

    • Consumer promotion involves providing incentives not only to influence consumer pre-sale purchasing decisions but also to reward consumers post-sale for purchasing products or services from a particular company.

    Types

    • Companies use various types of tools for a consumer promotion. The most common ones include coupons, rebates, promotional pricing, demonstrations, personal appearances, sampling and free trials.

    Function

    • The consumer promotion tools a company employs is contingent upon the overall objective. Companies often use coupons, rebates and promotional pricing to introduce a new product into the market, whereas demonstrations, personal appearances and sampling help build consumer awareness of a new or existing product.

Related Searches:

References

Resources

Comments

You May Also Like

  • Consumer Sales Promotion Techniques

    Consumer Sales Promotion Techniques. Consumer sales promotions are increasingly important marketing tools. Typically used in conjunction with advertising and personal ...

  • Types of Consumer Promotions

    In order to boost sales, a company may use sampling as a consumer promotion. Samplings means giving a customer a sample of...

  • Consumer Promotion Strategies

    Consumer Promotion Strategies. Modern consumer promotion strategies may vary greatly, but the end goal is always the same: convince a customer to...

  • What Are Consumer Promotions?

    Consumer promotions are incentives or rewards aimed directly at end users of a product or service. They can provide businesses with short-term...

  • Sales Promotion Law

    Sales promotion is a type of marketing typically directed at the consumer or distributor of a product. The Federal Trade Commission (FTC)...

  • Influences on Consumer Decisions

    When you go to a store to buy something, you are motivated by particular factors that contribute to the decisions you make...

  • Tools of Sales Promotion

    Tools of Sales Promotion. Sales promotions are short-term marketing techniques used by a manufacturer for a specific purpose, like increasing market share...

  • Promotion Director Job Description

    Promotion director can be found in all kinds of industries, including health care, music, consumer products, and religious organizations. In any industry...

  • Sales Promotion Vs. Advertising

    Successful companies use targeted marketing strategies to compel consumers to purchasing goods and services. Marketing campaigns may include sales promotions or ...

  • Promotional Ideas for Sales Contests

    Promotional Ideas for Sales Contests. When you're running your next sales promotion, motivate your staff by thinking outside the box. Avoid typical...

  • Advantages & Disadvantages of Sales Promotions

    Advantages & Disadvantages of Sales Promotions. Sales promotions are vital for businesses who desire to increase sales and interest in the company....

  • Sales Promotion Techniques for a Restaurant

    Sales Promotion Techniques for a Restaurant. As distinct from advertising, sales promotion activities should deliver a measurable short-term lift in dollar sales,...

  • Types of Sales Promotion Tools

    Types of Sales Promotion Tools. Effective sales promotion tools are tailored to presentations at events or trade shows, door-to-door sales, retail sales,...

  • The Definition of Sales Promotions

    Sales promotion is a marketing technique designed to create sales for a product over a defined period of time. The results of...

  • Promotional Tools & Ideas for Promotional Sales

    Promotional Tools & Ideas for Promotional Sales. Sales promotions are programs designed to provide incentive for customers to immediately buy a product....

  • Techniques of Consumer Advertising

    Techniques of Consumer Advertising. Persuading consumers to spend their hard-earned money on a product or service is the top priority for most...

  • Define Promotional Advertising

    Advertising serves many purposes. It may be used to create awareness, educate or sell a product or service. Promotional advertising is advertising...

Related Ads

thumbnail
Featured