What Is Mail Order Management?

Mail order management helps ensure growth in corporate e-commerce activities.

Businesses put into place an effective mail order management strategy to increase profit potential in the short and long terms. Companies also use mail order management software to automate order processing and goods delivery and improve the quality of customer service.

Function

Mail order management consists of procedures and policies that a company establishes to ensure prompt processing of customer orders and high quality of service, according to F. Curtis Barry & Co., an operations and fulfillment consultancy.

Significance

Absent adequate order management guidelines, a company might lack the ability to adequately serve customers. This in turn might cause the company to lose market share and make less profit.

Features

A corporate mail order management program includes order import and management procedures, as well as inventory control and reporting policies. The program also includes purchasing and receiving guidelines, payment processing tools, marketing campaign software and customer relationship management applications.

References

• F. Curtis Barry & Co.: Order Management Systems
• Practical eCommerce: Order Management Software: "Critical To Our Business"