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Store Layout Definition

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A store layout is the design of a store strategically laid out to optimize sales.

A store layout is the design in which a store's interior is set up. Store layouts are well thought out to provide the best exposure possible. They are designed to create an attractive image for consumers.

  1. Image

    • A store's layout displays the overall image of the store and creates the perception that customers have about the store's environment. The image of the store not only attracts customers, but it also causes them to purchase goods while shopping there.

    Methods

    • Designing a store layout includes deciding the best methods of presenting goods to the customer. Goods are presented either on shelving units, hanging from something, on pegboard, stacked or placed on dump tables. The methods determined are designed to optimize sales volumes.

    Utilizing Space

    • People designing the layout of a store try to utilize the space they have in the most efficient manner. This includes the ability to display as many goods as possible, avoid shrinkage and stimulate customers to make purchases. This also includes allocating enough space for storage purposes.

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References

  • Photo Credit grocery store image by robert mobley from Fotolia.com

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