Definition of a Database Application

A database application makes collection, storage and retrieval of infinite customer data possible.

A database application is a software program used for the collection, storage and retrieval of data. Database software development has evolved as an industry due to its various business uses.

History

The concept of a database is believed to have been developed in the 1960s. The modern technology-driven software database application revolutionized business and marketing in the late 1990s and into the 21st century.

Basics

Top database software applications allow virtually limitless amounts of data to be collected on an infinite number of contacts. Data is collected through front-end touch points (especially via the Web), is stored, and is efficiently analyzed and interpreted using queries and search functions.

Functions

The evolution of database applications beginning in the late 1990s paved the way for rampant growth of business and marketing processes like customer relationship management (CRM) and enterprise resource planning (ERP). Companies now have the technological capabilities to collect, analyze and use data and information on customers.

References

• The Free Dictionary: Database
• Word IQ: Database Application - Definition