What Is a Legal Position Statement?
A legal position statement, also known as a positioning statement, describes a person's or a company's strategy, purpose and a direction.
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Definition
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A legal positioning statement is used to state how a company distinguishes itself from others. It explains in detail what sets the company apart from all the rest and outlines the company's strategy. To determine this, a company must find out exactly what it is they are trying to communicate to their audience and find the uniqueness in it.
Benefits
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A legal positioning statement also states the ways in which the customers of the business will benefit. If it is in a service industry, an example could be that customers will benefit because the business promises to provide its service within 24 hours.
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Details
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A legal positioning statement is never lengthy. It is usually very brief, to the point and written in clear, easy language that all readers can understand.
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References
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