The full form of ERP is enterprise resource planning. Functionally, ERP is closely connected to a widely utilized business marketing system called CRM, which is an abbreviation for customer relationship management.
ERP is a software-based business solution that relies on data collection and analysis for effective and efficient resource management. "Product planning, parts purchasing, inventories, interacting with suppliers, providing customer service, and tracking orders" are main functions of ERP, according to Tech Target.
CRM is business strategy built around the goal of building and maintaining stronger relationships with key customer groups. It is also built on a technology infrastructure, and involves collection and analysis of customer data for more targeted marketing and an improved customer experience.
ERP and CRM Integration
ERP is often directly integrated into CRM because of their similarities with regard to data collection and analysis. Broad software applications can cover both programs' needs. ERP uses data for improved operational efficiencies, while CRM works to increase revenue.