PPC Manager Job Description

PPC managers aim to bring traffic to websites and banner advertising.

A pay per click, or PPC, manager aims to drive traffic to a company's website or banner ads. PPC managers are experts in Internet search engines, including areas such as search engine optimization, keywords, and even writing copy for ads and websites.

Basics

PPC managers develop advertising and search engine campaigns, then track and analyze those campaigns. They also make recommendations to their company and clients on how to improve campaigns, or find new spots to utilize them.

Skills

PPC managers must possess strong writing skills, and have a thorough knowledge of search engine optimization. They should be organized, analytical, motivated, and able to effectively communicate their findings to their employer.

Qualifications

Requirements to become a PPC manager vary by company. While most companies favor candidates with a bachelor's degree in computer-related studies, some value an ability to drive traffic to their campaign at least as much as a formal education.

References

• PPC Management: Job Description