What Is Online CRM?
Customer relationship management (CRM) is a broad-based marketing program that helps a company improve customer relationships. Online customer relationship management refers to CRM tools that are Internet-based.
Other People Are Reading
-
Basics
-
CRM as business marketing system is geared toward providing the best total customer experience and offering customized marketing. Online CRM is simply using web-based CRM software solutions for customer data collection, campaign management, data analysis, and marketing programs.
Benefits
-
Salesforce.com is one of the top CRM solution vendors and is an Internet-based provider. According to its own statistics, benefits of using its solution include: "A 38% increase in lead volume, a 28% increase in lead conversion rates, a 31% increase in sales productivity, a 21% increase in sales win rates, and a 26% increase in sales revenue."
While these are company-specific numbers, they do offer a general look at common benefits promoted by online CRM vendors. Online CRM typically centers on sales and service front-end tools (managing customer relationships) and data analysis and marketing back-end tools through collection of customer data.
-
Technology
-
A key distinction with online CRM solutions is that they offer much less technology infrastructure requirements for your company. Since the solution is web-based, you usually have no software to download onto your computer and do not need hardware to collect and store data, as it is held on the provider's server. Sales, service, marketing and other CRM functions are performed through a web portal, and decisions are made through analysis of the data collected and inputted.
-
References
- Photo Credit compact discs image by tim elliott from Fotolia.com
