Business intelligence (BI) is a technology-driven business concept and BusinessObjects is a portfolio of business software solutions from SAP, a leading business software provider.
Business intelligence is, in general terms, the analysis of hard business data to make informed, and knowledge-based business and marketing decisions. It is often considered to be closely linked to analytical customer relationship management.
The BusinessDictionary.com definition of BI is "computer-based techniques used in spotting, digging-out, and analyzing 'hard' business data, such as sales revenue by products or departments or associated costs and incomes. Objectives of a BI exercise include (1) understanding of a firm's internal and external strengths and weaknesses, (2) understanding of the relationship between different data for better decision making, (3) detection of opportunities for innovation and (4) cost reduction and optimal deployment of resources."
BusinessObjects is a brand of software solutions from SAP that includes products for both large and small enterprises. The heart of this portfolio of solutions is its emphasis on BI. This is evident in the company's portfolio page, where it describes the solutions with references to turning data into solid business decisions.
BusinessObjects BI Benefits
The SAP BusinessObjects portfolio is so synonymous with BI that it is often used as a substitute in conversation. According to its product descriptions, main benefits of the BusinessObjects BI solutions include: real-time and accurate data, industry-specific data insights, top end business management solutions and strong tools for a "real-time approach to governance, risk, and compliance".
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