How to Purchase Kroger Stock
The Kroger Co. is a supermarket retailer with locations in various formats across the United States. The company is headquartered in Cincinnati. As of March 9, 2010, Kroger operated 2,468 supermarkets under the Kroger name and other names including: Ralphs, Fred Meyer, Food 4 Less, King Soopers, Smith's, Fry's, Fry's Marketplace, Dillions, QFC and City Market. The company trades on the New York Stock Exchange under the symbol "KR."
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Before You Buy
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Before you buy stock in Kroger Co. (or any company), you should review the company's profile and balance sheet, and look for any clues or red flags that would signal a risky investment. You may may also turn to the company's price and volume chart for clues. If you don't already have an account open, you'll need to open an account at a brokerage firm, discount broker or online firm in order to purchase stock. Also, make certain to sign a W-9 to prevent back-up withholding if and when you sell.
Entering An Order
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Purchase shares in Kroger by phoning in a buy order to a broker or by entering a buy order online. Make sure to specify the stock by name and symbol, a limit price or a market price, the number of shares and time in force (day or good until canceled). Review before placing the order. Never invest or buy more than you are willing to or can afford to lose. When calculating a total purchase price make sure to include commission fees, handling and SEC fees. When the order is filled, payment is due on trade date plus three (days). If you're a new client, many brokerage firms will request money in the account before the trade is entered.
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Considerations
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In order to protect a profit or limit a loss, you may consider entering a stop or a stop loss order after the purchase, which will be triggered if your Kroger stock hits the stop or stop loss price. It is wise to check investments daily for price movements, volume and news that can affect your investment, the stock and the overall market. Remember, buying stock in Kroger is not like buying an item at one of its stores. The stock purchase cannot be returned.
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