How to Purchase the Right Domain Name
A common mistake made by new website owners is rushing in to the purchase of a domain name. A few key elements of the domain should be considered beforehand, however, to make sure the perfect domain is purchased.
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Domain Keywords
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It's likely that the name of your company or website will already be registered as a domain name by someone else, so consider adding keywords to your name to make a memorable phrase. For instance, if infotech.com is taken, try infotechsolutions.com or infotechtechnology.com.
Branding
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Your domain name will be one of the most visible representations of your business or website, so don't let the name stray too far from your brand name and branding strategy. Even though NumberOne.com is a memorable domain, if it doesn't relate to your business, reconsider it.
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Punctuation
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Most Web experts advise avoiding punctuation, such as hyphens or underscores, when choosing a domain name. In most cases, if potential customers hear your domain name, they will forget the punctuation later or be more likely to mistype the domain if they do remember it.
Domain Extensions
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You'll be hard pressed to find an Internet expert who doesn't recommend using a .com extension for your domain, as opposed to .net, .biz, or others. Web users are most familiar with .com and will remember it much better than other options.
Availability
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If you think you've got a winning domain, see whether it's available by visiting Instant Domain Search. If the domain isn't available but you're willing to spend some money to acquire it, you can visit a site such as Buy Domains.com to see whether the registered name is for sale.
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References
- Photo Credit hypertext transfer protocol image by Pei Ling Hoo from Fotolia.com
