Online Sales Manager Job Description

An online sales manager ensures profitability for an organization's website.

Many businesses have a website to increase visibility and sell products or services online. An online sales manager is a professional who directs the sales operations for an organization's e-commerce division.

Qualifications

Most employers require a bachelor's degree in business or a technical discipline for this occupation. Along with education, sales managers should be highly motivated, creative and have the ability to communicate persuasively.

Responsibilities

These professionals review consumer markets to develop strategies and increase sales. This includes reviewing new and existing technology to increase traffic to the organization's e-commerce site. Working with other sales units, an online sales manager projects expected revenues, prepares financial budgets and ensures sales goals are continually met. These professionals also hire, train and motivate online sales representatives to ensure their success.

Salary

Compensation typically includes a base salary, as well as a bonus or commission structure based on e-commerce sales. As of August 2010, CBSalary listed a national average salary of $89,523 per year for this occupation.

References

• CBSalary: Online Sales Manager
• Bureau of Labor Statistics: Advertising, Marketing, Promotions, Public Relations, and Sales Managers