The History of Online Magazines

Pioneers of online magazines recognized the potential of the Internet as a media outlet.

In the mid-1990s, publishers began to envision the possibilities the Internet could hold for marketing their publications. The Internet expanded the audience and revenue potential for publishers while also allowing consumers to have instant access to highly visual, interactive news sources.

First Magazines

In 1995, Salon, Slate and Feed magazines launched online magazines to a number of critics. Stefanie Syman and Steven Johnson recognized the potential of the Internet as a media outlet and launched Feed, which was the first online magazine by six months.

Current Market

According to medialDEAS, in 2009-2010 the digital periodical industry is expected to be worth approximately $8.5 billion dollars, which accounts for 28 percent of the total market.

Future Market

By 2020, medialDEAS, forecasts that the industry will increase to $20 billion, accounting for 58 percent of the total market. The launch of products such as the Nook, Kindle and iPad provide consumers greater access to online magazines. The products provide portability to the online magazine and are expected to contribute to the popularity of online magazines.

References

• PR Web: Magazine Forecasts
• Feed Mag: Stefanie Syman
• Web Marketing Group: Benefits of Online Magazines
• Google: Online Magazine Timeline