E-Business Value to Customers

E-business, also called e-commerce, helps to make businesses more efficient by reducing company expenses. In addition to business operations, e-business proves beneficial for a company's customers by creating a more convenient experience.

Convenience

E-commerce creates convenience by eliminating time and distance as barriers to business. A website offers consumers, from the comfort of their own homes, access to products and customer service information 24 hours a day, seven days a week.

Benefits

The less business expense a company has, the lower the prices the business can offer customers. Additionally, consumers can find the best deals to meet their needs by comparing prices on line. Customers can also read products and services reviews from others to determine if their purchases will be worthwhile.

Customer Service

E-business improves customer service for consumers by creating additional communication channels for consumers to offer feedback. For instance, a customer can send an email rather than call a customer service representative.

Considerations

E-commerce helps to eliminate human error from business. For example, unlike in a store, customers don't have to worry about being overcharged by a cashier when purchasing items.

References

• Biz Ed: The Benefits of e-Business and Marketing
• Ecommerce Education: eCommerce Benefits