Technical Marketing Job Description
Continuing technological advances increase the need for organizations to market technical and non-technical products or services through technology, which requires technically savvy professionals. Technical marketing occupations use technology and marketing skills to successfully launch a variety of marketing campaigns.
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Qualifications
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Most employers require a bachelor's degree in an information technology or marketing discipline. Other qualifications include previous technical experience, excellent presentation and communication skills, as well as the ability to understand consumer demands and trends.
Types
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Although qualifications are similar, these professionals often work in two specific areas of marketing: overseeing marketing for technical products and services or overseeing the technical aspect of marketing for non-technical products. Many technical marketing professionals move from a technical role into this type of marketing occupation.
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Responsibilities
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Working with sales and product development, these professionals research potential consumer demands for an organization's products or services and develop marketing strategies. This includes developing pricing strategies and marketing materials, as well as finding sources to market products or services to ensure awareness and profitability.
Compensation
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Salary for this occupation often includes a bonus structure based on the success of the products or services for which these professionals direct marketing initiatives. In July 2010, Indeed.com listed a national average salary of $77,000 per year for a technical marketing manager.
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