Performance Criteria for Customer Service

Bad customer service is bad for your company’s bottom line. Your customers are what determine your company’s profitability and viability. Keeping your customers happy is a vital strategy for success.

Rapport

Good customer service depends largely on your ability to build rapport with your customers. The Entrepreneur website says that rapport secures a memorable and positive experience for customers, which plays into how they perceive your company. Rapport lets customers empathize with and trust you, thereby creating a bond.

Professionalism

Working with customers requires around-the-clock professionalism. When customers sense that you are a professional, they trust you to meet their needs. Being professional means dressing smartly, being polite, making eye contact and practicing patience.

Communication

You must communicate with customers to give them what they want. Good communication skills go a long way in the customer service field. With communication, you can listen to what your customers are saying or asking and wind up two steps ahead of them. When customers feel like they are heard and understood, they are impressed.

References

• Entrepreneur: Good Customer Service Alone Doesn’t Win Referrals