Email Marketing Creation
Email marketing is a popular form of business communication because it typically costs less than traditional marketing messages and because it provides results quickly. Email marketing creation can be accomplished relatively quickly by following a few simple guidelines.
Other People Are Reading
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Message and Design
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The text portion of an email marketing message should be informative. It can be used to tell customers about sales or discounts, new products or other company news. The colors and fonts should match the company's look. The company's logo should be present, and relevant graphics should add interest.
Subject
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The subject line should be relatively short, ideally less than 50 characters. It should also convey that the contents of the email are timely and relevant to the recipient.
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Contact Information
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The CAN-Spam Act requires that all email marketing messages contain the sender's name and contact information, including a physical address.
Recipient List
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All recipients on an email marketing list must give the sender permission before receiving email messages. Emails should include a link that allows recipients to opt out of future communications.
Email Marketing Companies
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A number of companies specialize in the creation and distribution of email marketing messages. In addition to offering personalizable design templates and graphics, these companies will store email marketing lists and ensure that all messages comply with the CAN-Spam Act.
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References
- Photo Credit Email Concept image by wayne ruston from Fotolia.com
