Difference Between Google Adwords & Google Adsense

Google Adwords is one of the most widely used advertising products on the Internet.

Advertising is a major part of the Internet. Many websites pay for the cost of hosting by displaying ads and many businesses advertise their products on the Internet. Google AdSense and AdWords are the two parts of Google's Internet advertising network.

Google AdWords

AdWords is the part of Google's advertising program used by people advertising a product or website. With AdWords, users can advertise products on both the Google search page as well as other websites that use Google AdSense.

Google AdSense

AdSense is the other half of advertising with Google. AdSense allows website owners to place ads on their website, which are automatically chosen by Google's selection algorithm. Website owners are paid both per-click and per-impression. Ads can either be graphic, or simple text ads.

Bidding

Google selects ads to maximize the earnings of both Google and AdSense users with an algorithm based on a combination of target keywords and the ad's maximum bid. AdWords users create a list of related keywords and set the maximum price they are willing to pay per impression and per click. Google then attempts to find the best ad to display based on the bid and how likely potential customers will click it.

References

• Google Launches Self-Service Advertising Program
• Google Expands Advertising Monetization Program for Websites
• Google: What is AdSense for content?