Keyword Density in Web Pages
Search engines like Google and Yahoo use a number of factors to determine the topic of a web page. One of the more important is keyword phrase density. Search engines assume that a web page that includes several instances of a given word or phrase is probably about that keyword.
Other People Are Reading
-
Keyword Density
-
Keyword density is determined by counting the number of instances of a keyword or phrase for every hundred words. It is typically expressed as a percentage. For example, a 300-word web page with the phrase "dog training" appearing nine times on it has a keyword density for the phrase "dog training" of 3%.
Optimum Density
-
Search engines like to see a keyword density between 2 percent and 5 percent. A keyword density below 2 percent indicates that the web page is about something other than your keyword. On the other hand, a keyword density over 5 percent looks like you're stuffing keywords to artificially manipulate the search engine results.
-
Latent Semantic Indexing
-
Latent Semantic Indexing, or LSI, is the process of looking at the other keywords on a web page for contextually relevant terms. The major search engines like to see synonyms and terms related to the main keyword for the web page. For example, if your web page was about "dog training," you might also have words like "dog leash" and "obedience training."
-
References
Resources
- Photo Credit search 3d sign image by onlinebewerbung.de from Fotolia.com
