The Importance of Online Video Marketing
Big and small enterprises run effective campaigns with online video marketing. Video is no longer considered an experimental marketing and advertising method. Video content is important for marketing and advertising campaigns due to the size of the market's viewership, superiority to text and television ads, performance tracking and direct-response potential.
-
Market Size and Growth
-
People are spending more time watching video online, and more viewers are watching the medium as well. The Neilson company reported that time watching video online increased 49 percent year-over-year in May 2009. And Metacafe reports that viewership numbers rose 7 percent in 2010.
Search Ranking
-
Web pages with videos get better search rankings than pages that only have text. Forrester Research suggests that web pages with videos are 50 times more likely to get "organic first page ranking" than standard text pages.
Head-to-Head with TV
-
The Nielson company reported that recall, branding, messaging and likability for online video advertising outperformed television advertising. Google's statistics indicate that YouTube ads increase sales by 10 percent and television increases sales by 9 percent, and video sites have more constant numbers of viewers throughout the day than television.
Performance Tracking
-
Performance tracking metrics can help run cost-effective campaigns with information about brand advocacy, moment-by-moment audience interaction, audience exposure, placement, derivative works, copies and community response.
Video Plus Direct Response
-
A deeper audience connection with video combined with direct-response capabilities of the Internet allows viewers to act on emotional responses to video marketing and advertising immediately.
-
Related Searches
References
Resources
- Photo Credit web cam image by haruspex from Fotolia.com
