Invention Marketing & Licensing
Marketing and licensing inventions can be full of promise but also full of risk factors. To protect your invention and your interests, be sure to have proper legal contracts and agreements in place. Don't put your time, capital and sacrifices at risk.
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Protect Your Idea
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Mail a copy of pictures and descriptions of your invention to yourself. Do not open the envelope. Use the contents as proof that you are the inventor in the event of any legal disputes. Consider applying for a copyright, trademark or patent based on legal advice.
Seek Advice
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Get advice from a highly-experienced lawyer about your invention. Discuss your plans for marketing and licensing and incorporate them into your strategy.
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Develop Confidentiality Agreement
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Get an attorney to draft a confidentiality agreement. Request anyone who views your invention to sign a confidentiality agreement to honor the authorship, time and energy you have invested.
Explore Licensing Representation
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Contact licensing agents to review your invention to assess the marketplace potential. Get references. Have an attorney review any proposed licensing agreements.
Attend Tradeshows
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Apply for a business license. This will enable you to gain admission at trade shows in your prospective industry. Study how products are displayed and marketed to improve your overall strategic marketing plan.
Explore Marketing Rights
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In addition to licensing, consider developing marketing rights agreements. Structure contracts based on exclusive or non-exclusive rights to specific marketing territories.
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References
- Photo Credit writing image by Horticulture from Fotolia.com
