What Is Private SSL?
Secure Socket Layer (SSL) is a protocol for sending encrypted data between a server and a client. Websites choosing to use SSL for securing data have the option to use Private SSL rather than Shared SSL.
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SSL Protects Data
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Many e-commerce websites utilize SSL to encrypt user data. When a website is using SSL, a small lock icon appears in the web browser's address bar to alert users that the connection with the website is secure.
Certificates
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An SSL certificate is a digital signature used to verify that a website is who it says it is. The website sends this certificate to a user's browser when making a secure connection. If the certificate does not match the website, the user's web browser will display an error.
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Private vs Shared SSL
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Private SSL requires a website to purchase its own certificate. It requires a dedicated IP address for the site. Shared SSL allows a website to use the same certificate as its web host. This option is free and provides security, however, only the web host's name will appear on the certificate. This may cause browsers not to trust the certificate.
Advantages
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Private and Shared SSL both provide the same secure encryption. However, Shared SSL can appear compromised to browsers; this may cause users to leave and go elsewhere.
Bottom Line
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Private SSL costs more to use, but is better for e-commerce in the long run. A private SSL certificate will match the website and allow web browsers to trust it. In return, the user will trust the certificate and the website.
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