What Do B2B & B2C mean?

Understanding the customer is the key to marketing success.

Successful companies know their customers. Marketers use a variety of sales tactics, depending on who they’re trying to reach. Some companies market to other companies, while some companies market to individuals.

Business-to-Business Marketing

“B2B” is a marketing term that means “business-to-business.” This term is used to describe the process of businesses selling to other businesses, rather than to individuals.

Business-to-Consumer Marketing

In marketing, “B2C” describes methods companies use to market to individuals. This term stands for “business-to-consumer.”

B2B Tactics

B2B marketing is targeted toward a company's buying team. Sales representatives appeal to companies to carry products by presenting the decision makers with solutions, incentives and benefits of using a particular item.

B2C Tactics

B2C marketing is directed to end users of a particular product. Consumers generally see B2C marketing, which includes advertising on television, radio or in print.

Benefits

Benefits of both types of marketing include product awareness and increased sales.

References

• MarketingTerms.com: B2C
• Vista Consulting: Marketing for B2B vs. B2C – Similar but Different
• MarketingTerms.com: B2B