What Is an Employee Attitude Survey?
Either a special project or regular company practice can measure employee attitudes about company matters. The survey can be written as an electronic or paper questionnaire, or it can be conducted in an interview format. The survey is often developed and managed by human resources staff or by an external consultant.
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Why Conduct a Survey?
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A business can assess many different company matters: morale, training needs, new policies, etc. Attitude surveys are a powerful tool because a business can measure a broad range of topics.
Good Surveys
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Whether a survey accurately measures what you want it to depends on writing good questions. They need to be worded so they are broadly understood. The question format (for example, short answers versus multiple choice) is an important consideration.
Survey Structure
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Questions are generally grouped according to different areas of interest within the organization, such as compensation, job commitment and training needs. You may end up with several questions within each group. Each question should focus on one concept at a time so the answers are valid and actionable.
Survey Frequency
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How often the survey is done depends on its purpose. For example, to assess company culture, a business could use the same survey at regular intervals and then compare the results over time to monitor changes. If the business wants to get attitudes about a recent policy change, it could conduct a one-time survey using questions specifically about the policy and its impact.
Results
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The survey results can, among other things, help management focus on employee needs, initiate change, identify problem areas early and learn about employee job satisfaction. Management can then develop a plan to address any needs or problems.
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