Why Use Video Marketing for E-Commerce ?

Why Use Video Marketing for E-Commerce ? thumbnail
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The use of video online has grown along with the rise in broadband Internet usage. The ease of acquiring, editing, and delivering video content has also helped to make online video a smart choice for online marketers.

  1. Product demos

    • Product demo videos can provide detailed product information in a concise format.

    Testimonials

    • Reading a testimonial or review is one thing. Watching a short clip of the person giving the testimonial is even more powerful. Amazon, for example, allows users to upload video reviews of books and products.

    Increased sales

    • Case studdies of e-commerce sites employing video have demonstrated increased sales and lower return rates.

    Video advertising

    • Pay per click advertisers can create video ads that show up on the Google content network. The advertiser only pays when someone clicks on the ad.

    Support

    • Video tutorials offer a smart alternative to product support. One detailed video can replace pages of complex instructions.

    Animation

    • Animation can be used in place of video when the subject matter would be too costly or difficult to shoot.

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  • Photo Credit webcam image by Régis Verger from Fotolia.com

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