Difference Between E-Marketing & Email Marketing

Marketing, the process of creating and nurturing relationships with your customers, plays a significant role in business. E-marketing refers to the use of electronic communication for marketing. Email marketing serves to be a common form of E-marketing.

The Difference

Email marketing directly implies the use of email. E-marketing, on the other hand, can refer to any use of electronic communication, such as websites and online advertisements.

Emarketing Significance

E-marketing can be used to attract new customers and create convenience for existing customers. For instance, E-marketing tools which help create convenience include online bill pay and websites.

Email Marketing Significance

Email marketing can be used as a retention management tool. By sending customers emails, such as electronic versions of store ads and company newsletters, you increase the chance of those customers becoming regulars for your business.

Comparison

While E-marketing and email marketing both have their purposes, email marketing has an advantage in that email lets you bring your message to the customer, while other E-marketing techniques require the customer to find your message.

Warning

You must have permission from the email account owner to send him marketing emails. Otherwise, you and your company will be considered spammers (senders of unsolicited bulk email), and be placed on an email blacklist.

References

• Email Marketing Reports: What is Email Marketing?
• Marketing Teacher: eMarketing