Information About FTD

FTD is a corporation that markets a network of participating florists and specialty gift providers worldwide. Florists' Transworld Delivery Inc. distributes products through nationwide Internet and telephone marketing.

History

Originally known as Florists' Telegraph Delivery, FTD developed from the agreement of 15 American florists who agreed to deliver each other's local orders. The company later changed its name to reflect its international status.

Mercury Network

The Mercury network provides FTD contributing florists with computer business management services as well as telemarketing networks. FTD also refers to this network as the "Floral Information Superhighway."

Coverage

FTD connects a worldwide network of 45,000 florists in 154 countries and provides same-day service to nearly 100 percent of the U.S. population.

Benefits for Florists

FTD provides a comprehensive national advertising campaign in consumer magazines like Parade. Theoretically, consumers in a florists' local area will react to the advertising campaigns and bring business to them.

Company Figures

Located in Downers Grove, Illinois, the company earns approximately $613 million in annual sales and employs 725 people in its corporate offices.

References

• FTD: About FTD
• FTD: FAQs
• Hoover's: FTD Inc.