The Effect of the Internet on a Book Publisher

Book publishing is currently undergoing a paradigm shift similar to what the music industry went through a few years ago. Book publishers face a barrage of challenges related to the Internet. At the same time, the Internet offers opportunities for those willing to adapt.

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eBooks
- The eBook market today is only a fraction of the total book market. But this is changing rapidly. In a recent interview with Reuters, Jeff Bezos, the founder of Amazon.com, claimed that of the 230,000 titles available on the Kindle, 10 percent of sales of those books have been for the Kindle.
Size no longer matters
- One thing the Internet has done is it has allowed smaller publishers to compete equally with the behemoths. While industry insiders don't often give a lot of credence to smaller publishers, readers are not so discerning. A good book is a good book. No one buys a book based on who published it. Savvy publishers with a well designed web presence can reach millions of potential customers.
Marketing
- Traditional marketing for books followed a familiar pattern: reviews, a few paid print advertisements, and possibly a multi-city book tour. The Internet has provided a plethora of opportunities to reach customers quickly and cheaply. Some examples include: targeted marketing, virtual book tours, social media, book trailers, and web sites dedicated to authors and their books.
Pricing
- One of the major challenges facing book publishers today is eBook pricing. Amazon has set the standard at just under $10. Many publishers are opposed to this low price. There are valid arguments both pro and con, but all you need to do is look at what happened with the pricing for digital music files. Apple set the standard at 99 cents per track, and despite opposition from music labels, it remains the standard.
Opportunities
- Bowker, a leader in book publishing statistics, reported that there were just over 275,000 books printed in 2008. Book stores can stock only a fraction of those titles. Not only does the Internet give every book a shot at finding an audience, but once a book is online it can remain there indefinitely. And an eBook never goes out of print.

Jeff Bezos's Reuter's interview
Bowker report
formed my own publishing company for the release of my book 35 Miles From Shore

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The Effect of the Internet on a Book Publisher

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eBooks

Size no longer matters

Marketing

Pricing

Opportunities

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