Tourism Policy of India
India is a country full of rich culture and traditions. In the past decade, an increasing number of people have traveled to India to explore its rich diversity. This surge in tourists is largely due to a new tourism policy of India, developed in 2002.
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Development of Destinations
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India's government has focused on developing tourist destinations by cleaning the areas around destinations and creating visitor-friendly lodging and eateries. Most importantly, the country focused on the details. For example, many signs were written in English so that tourists can better find their way. Additionally, hotel services were tailored to meet the needs of tourists, such as providing translators and offering a variety of food rather than only Indian delicacies.
Diversification of Activities
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Tourists entering India visit for different reasons. Some tourists explore the history of the country while others explore the adventure in hiking or driving their own car through the busy streets of India. India needed activities to satisfy both groups of travelers. Diversifying tourist activities entices more travelers.
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Increasing Advertising
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India's Ministry of Tourism declared 2009 "Visit India Year." The country's government gave incentives to hotels such as tax breaks, for example, in order to increase tourism. The government also developed the ad campaign entitled "incredible India" and ran commercials worldwide to entice visitors.
Accommodating all Budgets
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Through its new tourism policy, India also recognized that people of varying budgets seek to visit the country. In order to increase travel and tourists in India, the country made a sound effort to develop attractions, lodging, activities and eateries to meet the needs of all varying budgets. Luxury hotels, such as the Oberoi and the Taj, offered rooms at discounted prices to accommodate visitors on a lower budget but still offered luxury suites at premium prices. Airlines such as Kingfisher Airlines and Jet Airways also offered discounted tickets but still maintained luxury first class accommodations.
Increasing Training
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India sought to increase training of people employed in the tourism industry so that travelers have a better experience. Training individual to speak different languages is one way the country addressed the needs of having an increasing number of tourists from various countries.
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- Photo Credit Taj Mahal image by Jono026 from Fotolia.com
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