What Is Industrial Painting?
"Industrial Painting" was more of a philosophical idea than a genuine art movement. The product of Italian artist Giuseppe Pinot-Gallizio, it is an anarchistic conception of the meaning of art in the modern world.
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Giuseppe Pinot-Gallizio
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Giuseppe Pinot-Gallizio (1902-1964) was an Italian painter, who, in addition to founding the Industrial Painting movement, also started the International Movement for an Imaginist Bauhaus.
The Main Idea
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With Industrial Painting, Pinot-Gallizio uses the machine as a metaphor for the potential in all men to be constant producers of creativity. By subverting the common usage of machines to enslave people in post-industrial, capitalistic society, Pinot-Gallizio believed that industrial painting could lead to the creation of a new society that was anti-economic and artistic.
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Industrial Painting in Practice
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Pinot-Gallizio's "industrial paintings" weren't paintings at all, at least not in the conventional sense. They were serial images printed industrially on long rolls of paper---almost like wallpaper. The buyer could instruct what length they wished to purchase, and the paper would be cut to size.
Historical Precedents
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Industrial Painting has its art historical precedents in the early 20th century avant-garde movements known as Futurism and Dada.
Expert Insight
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Guy Debord, the famous founder of Situationism in France, praised Pinot-Gallizio and his concept of Industrial Painting.
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References
- Photo Credit machine image by Pali A from Fotolia.com
