What Is the Role of Corporate Communication?
Corporate communication refers to the exchange of information between corporate management and employees. Corporate communication serves to inform and notify workers about corporate happenings, such as new personnel, new policies and upcoming company events.
Other People Are Reading
-
History
-
According to Intranet Journal, a resource for corporate communication information, corporate communication involved mainly printed documents until the 1990s, when the Internet opened up new modes of communications, including email.
Types
-
Corporate communication comes in two main types: push and pull. Push communication refers to that sent by corporate personnel, such as email or newsletters, while pull communication refers to communication you must retrieve. For example, an employee might have to visit her company’s website to obtain new policy information.
-
Function
-
Typically, corporate management sends communications to lower-level management, who in return communicate the messages to the company’s workers. Effective corporate communication allows for a proficient work environment by keeping employees informed about ongoing system maintenance.
Warning
-
Throughout the first decade of the 21st century, email became a less efficient tool of corporate communication, according to Intranet Journal. The reduced effectiveness of email has been caused by a growth in email use, especially spam, and the inability of corporations to distinguish their internal emails from other emails.
Considerations
-
RSS (Really Simple Syndication) feeds have started replacing email as a popular form of sharing corporate business communication. An advantage RSS feeds have over email includes the ability to categorize messages, so you only receive communications relevant for you.
-
