Print Modeling Information
Print modeling is an industry term for photographic work that is commercial in nature. Print media includes the Internet, magazines, ads, catalogs, newspaper circulars and packaging. Print models are used to sell everything from airline tickets to cars. The "look" of a print model is as diverse as the many segments of the population.
Other People Are Reading
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Qualifications
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Being believable, photogenic, able to take direction, highly professional and represented by a legitimate talent agent are basic qualifications. Age, ethnicity and "look" are dictated by individual assignments. Each casting call depends upon demographics. The market being targeted by the ad will determine the "type" of models used.
Talent Agencies
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Professional print models, such as fashion models, are represented by legitimate talent agencies. Agencies have a stable of models available representing all of their anticipated casting needs. Successful print agencies have a broad range of models who come in all colors, sizes, shapes and ages.
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Types
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Auditions are arranged by "types." Common casting types include Hispanic, Asian, teenager, plus-size, mature, mom and dad. To be a type, you must look like a stated description, but you do not have to actually be that type. If you are able to pull off looking more mature or representing an ethnicity other than your own, you may end up getting the work.
Book
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Your "book" (portfolio) should show as many types as possible. However, when you go on the call, put the pictures to the front that demonstrate the look you are casting for. Do not confuse them with your range. Show them what they are looking for.
Skills
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Taking direction well and always arriving on time are vital for models. Time is money, and in the modeling business everyone is highly paid. Never be responsible for holding up a shoot. Posing, knowing your angles, facial expression, eye contact and knowing how to model the product are all specific skills you will need.
Getting Started
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To find a legit agency in your area, contact the Screen Actors Guild for a list of SAG agents. Before trusting an agent to represent you or your child, make sure the agent is properly licensed through your state's Department of Labor. He must be insured and bonded.
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