What Kind of Application Is Goldmine?

GoldMine is a customer relationship management software package. With it, companies can automate many of the tasks needed to market and sell products, and to retain customers. It provides an ideal way to standardize these tasks as well.

Marketing

GoldMine can be used to create, test and track different advertising campaigns. Users get data and feedback in real time, so they can make adjustments as needed.

Lead Management

This software also provides lead management. Businesses can establish logic rules that suit their operations, and incoming leads will be funneled accordingly. In essence, a prospect will be directed to the most suitable sales person or employee automatically.

Forecasting

GoldMine also provides sales users with automated forecasting based on their activities and the information entered to the database. Accurate forecasting is an important factor in profitability.

Sales Automation

This software can also be used to automatically follow up on leads, send inquiries and quotations to clients, and provide real-time reminders based on calendar and database entries.

Customer Management

GoldMine also provides a central repository for customer data including contact information and buying histories. The software is designed to provide access to this information across departments throughout the company.

References

• Front Range Solutions: GoldMine