The red and white Coca-Cola bottle logo and the Nike swoosh are recognized around the world. Business logos help cement a company's name in the public's eyes, and truly successful logos become pop culture icons.
The primary purpose of a logo is to establish brand recognition, helping consumers remember the name when making a purchase.
A logo can state what kind of products or services the company sells. For example, the shape of the Burger King logo represents a hamburger between two buns.
When introducing a new product, the company's existing logo can establish a sense of familiarity and comfort, making the consumer more willing to make a purchase.
A memorable logo establishes a sense of unique identity for the company and helps distinguish it from its competitors.
A clever or imaginative logo implies that the company employs clever and imaginative people, creating a positive association in the viewer's mind.
Importance of Logos
A logo is a recognized design that people readily identify for a business or institution. Logos often include names and symbols and...
Why Nike Uses Endorsements & Sponsorships
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Why Are Logos Important in Advertising?
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Why Use a Logo?
A logo provides instant visual identification of a brand, company, nonprofit organization, event or other entity. Logos can convey a message, drive...
Why Is It Important for Employees to Know Their Company's Strategic Plan?
A company's strategic plan is used to set its goals for the future. This plan lays out where the company wishes to...
Why Do Companies Use Logos?
Companies use logos as a basic form of identity and branding, so that the company can be identified instantly when the logo...