Can You Use Flash to Create TV Commercials?
Flash can be an excellent tool for creating a professional television commercial inexpensively. It can combine audio, video and images with titling and animation effects. However, it will need to be made compatible with television standards.
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Flash
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Flash is industry-standard software for creating two-dimensional animation. It has the ability to support vector graphics, photography, audio and video elements and can combine and animate these elements easily. As such, it has the ability to create high-quality television commercials with a professional look.
Screen Size
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In order to output from Flash with enough quality to meet television standards, the project dimensions must be set to match. To create a standard definition television commercial, the stage should be modified to 720 x 480 pixels. For high-definition commercials, the stage should be modified to either 1280 x 720 pixels for 720p or 1920 x 1080 for 1080p.
Frame Rate
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Television signals differ depending upon location. The United States and Japan use NTSC standards for television, while most of Europe uses the PAL format. The frame rate must be set to match location. NTSC uses a frame rate of 30 frames per second. PAL uses a frame rate of 24 frames per second.
Resolution
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Anything created in Flash, whether it is text or graphics, is inherently vector-based. This means that it will scale up or down very well, with little or no quality loss. Any images or video imported into Flash will be pixel-based and will lost quality when scaled. The highest resolution source material will be needed for images and video.
Output
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Once a commercial is created, it will need to be published as an AVI video file. Video editing software or DVD creation software is then used to output the video file to either tape or DVD. Local cable company or television stations generally have a preference for either tape or DVD submission of commercials.
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