SEO Job Description
A career in SEO (search engine optimization) requires an employee to complete various tasks in order to enhance a website for placement in search engines. The primary goal of an SEO specialist is to rank a specific website in the number one position in Google, Yahoo and Bing for keywords that will bring website traffic.
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Qualifications
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There are no set-in-stone qualifications for careers in SEO, in fact, many employees in the field are self taught. Qualifications an employer may seek include experience with search engine optimization and a degree related to the job, such as computer or information science.
Considerations
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Because search engines such as Google do not publicly disclose algorithms used to determine which sites will rank, there are many different strategies toward approaching SEO.
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Pay Rates
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A person with less than two years of experience in SEO can expect to make between $40,000 to $60,000 per year, while someone with between three and five years experience can make up to $75,000. Those with more than five years of experience can make more than $75,000 a year.
Tasks
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The tasks involved in SEO include submitting web pages to social bookmarking sites such as Digg and Reddit. Additionally, the employee will enhance the content of web pages to include targeted keywords and keyword phrases.
Benefits
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A career in SEO will give you a deeper knowledge of how the Internet works behind-the-scenes. The field is constantly evolving due to the frequent algorithm changes by search engines, providing a challenging workday.
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