Web Master Position Description

For many businesses, Internet websites serve as a way of generating revenue through online sales, advertising or marketing. Web masters have the important responsibility of maintaining company websites used for such purposes.

Function

Web masters update web content, distribute or handle email inquiries, monitor the site's page views and take steps to improve visibility of the site through search engines or advertising. In some cases, web masters design the websites they manage.

Types

Some web masters work directly for one company and handle only its website, while others find employment with services that administrate many different sites. Web masters may also be self-employed, finding their own clients who need their services.

Skills

Successful web masters possess creativity, the ability to analyze charts and graphs, communication and listening skills, and an eye for designing or laying out text and graphics. Extensive knowledge of computer servers, web design processes and software, operating system packages, web browsers, graphics and word processing programs, and search engines is also necessary.

Requirements

The minimum requirements for web master positions are a high school diploma and many years of experience working in computer and Internet-related positions. However, most employers prefer web masters who have associates or bachelors degrees in computer science or web design.

Compensation

As of January 2010, the average annual salary for a web master is $62,000, according to Indeed.com.

References

• Occupational Information Network: Web Administrators
• CareerStateUniversity.com: Webmaster Job Description
• Indeed.com: Webmaster Salaries